Research into internet dating

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the fall of 1964, on a visit to the World’s Fair, in Queens, Lewis Altfest, a twenty-five-year-old accountant, came upon an open-air display called the Parker Pen Pavilion, where a giant computer clicked and whirred at the job of selecting foreign pen pals for curious pavilion visitors. Within a year, more than five thousand subscribers had signed on. It would invite dozens of matched couples to singles parties, knowing that people might be more comfortable in a group setting. They wound up in the pages of the New York subscriber.You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.The twentieth century reduced it all to smithereens.The Pill, women in the workforce, widespread deferment of marriage, rising divorce rates, gay rights—these set off a prolonged but erratic improvisation on a replacement.They rely on algorithms, those often proprietary mathematical equations and processes which make it possible to perform computational feats beyond the reach of the naked brain.Some add an extra layer of projection and interpretation; they adhere to a certain theory of compatibility, rooted in psychology or brain chemistry or genetic coding, or they define themselves by other, more readily obvious indicators of similitude, such as race, religion, sexual predilection, sense of humor, or musical taste.Ross had hoped that The process of selecting and securing a partner, whether for conceiving and rearing children, or for enhancing one’s socioeconomic standing, or for attempting motel-room acrobatics, or merely for finding companionship in a cold and lonely universe, is as consequential as it can be inefficient or irresolute.Lives hang in the balance, and yet we have typically relied for our choices on happenstance—offhand referrals, late nights at the office, or the dream of meeting cute.

transferred the answers onto a computer punch card and fed the card into an I. In the beginning, was restricted to the Upper East Side, an early sexual-revolution testing ground.

Online dating sites, whatever their more mercenary motives, draw on the premise that there has got to be a better way.

They approach the primeval mystery of human attraction with a systematic and almost Promethean hand.

Or you see someone until someone better comes along.

The term for this is “trading up.” It can lead you to think that your opportunities are virtually infinite, and therefore to question what you have. For some, of course, there is no end game; Internet dating can be sport, an end in itself.

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